For some individuals developing a home-based business for the first time, the basics surrounding prospecting might be grossly misunderstood. Some business coaches do not really prepare their newly recruited downline members for this activity, which often results in rejection, disappointment and may sometimes lead to recruits abandoning their opportunity before they have really given it a chance.
Cast your mind back to when you began in your MLM company. You might have wrote a list of names and started systematically calling them one-by-one to discuss your business, only to be let down over and over again by friends and relatives who worried you may have started a colt or become involved in some kind of pyramid! Does this sound familiar to you?
By automating your web based prospecting pipeline, you are aiming to diminish your own input by leveraging a system. You are not needed to telephone any leads, or try to encourage them to evaluate your material, assuming that you draw targeted visitors to your website, or capture page. On your landing page, visitors can be given the option to register on to an email auto-responder and the material that you have prepared will be shared by email, automatically.
Developing your business in this way frees up your time, so that you can focus on contacting your most intrigued prospects. You should have already offered value to all of your leads via your auto-responder emails and it is likely that many of these individuals will wish to contact you to learn all about what you can share.
Through trial and error I have found that it is often more effective to approach with information about the Network Marketing industry, rather than the opportunity. Once your prospects are comfortable with Multi Level Marketing then you can offer to give them information about your organisation and opportunity. The last thing you want to do is to isolate friends who feel uncomfortable with your well-meaning intentions.
Another way of earning revenue from your leads is by creating your own information products. This is called a funded proposal approach, when the product that you market highlights your value as a future partner and mentor to the leads on your list. If you operate a funded proposal method then your prospects actually pay to be your leads, which in-turn generates an income stream to support your future marketing strategies. These approaches are worth considering as you devise your pipeline for your Web Based MLM business, but must ideally be planned for from the beginning.