What You Need to Know Before You Execute Your Social Media Marketing Plan
When starting into the world of Facebook pay-per-click marketing, if you don’t know exactly what you’re doing, even when you get your advertisements approved, you can still get completely mugged with absolutely nothing to show for it.
Inside is a cautionary tale of one guy (read: me) who used a crappy, insufficient social media marketing plan to get leads quickly for his home based business, and actually got them … but at what price?
Right here’s the huge problem: even if people like your advertisement … even if they click on it for more information … even when they like what they see so much that they decide to opt in to your capture web page … there is still a huge chance that no matter how numerous of those leads you get, there is still a really real chance that you will still wind up with exactly zero sales, and as a result no dollars, in your bank account, leaving you with nothing but a fat bill payable to Facebook.
For a guy simply starting with his very first, and extremely problematic, social media marketing plan most experienced veterans of the sector would certainly’ve thought about the amount of leads that I got to be catastrophically low. But for me, it was a full-on triumph. Since all it would certainly’ve taken for me to recover any loss on any of my marketing up to that point would certainly have been just one sale.
The capture page and sales funnel were put together by 2 of the best, most convincing human beings in the internet marketing game. There was no way I could not out of all of that, a minimum of get ONE SALE to make it all valuable … or so I thought. After all the action, after all of the excitement, after all was said and done, not one single person who saw the information actually pulled out their credit card and got anything that I was offering. I was seriously irritated and baffled.
A Social Media Marketing Plan I SHOULD ‘VE Followed From the Beginning After sulking, screaming, and crying like a 7 year old girl (okay, not really, but I was still mad, dammit) I talked to my buddy & business partner Morgan, and he set out for me an absolutely solid social media marketing plan to actually entice the people who will actually get what it is I’m selling … by actually targeting a more … well, targeted group.
Right here’s the social media marketing plan he set out for me:
1. Target less than 2,000 people My unique self was targeting over 120,000 people from I think 6 different nations. I didn’t care as long as they were from a location that spoke English. Oops …
2. Target one demographic at a time, i.e. People who such as Richard Branson, NOT people who such as 5 different gurus – I broke this guideline very, really hard. In retrospect, thinking I was being extremely selective I targeted people who were kinda in the exact same particular niche, but not really. D’oh, again.
3. If your one target has a lot of followers, break them out into as lots of groups as possible based off of age and/or gender to get the number down to under 2,000 Do everything needed to get that group number as close to 2,000 as possible. The smaller sized the group you have, the simpler it gets to check different particular audiences when you’re finished with the first run, so you can see who best replied to your ad.
This helps for a couple factors:
1. Less people clicking your ads that have serve no purpose aside from making sure they assist you provide as much money to Facebook as feasible …
2. More exposure to the exact same people. Normally it takes around 7 exposures for someone to truly take sufficient notice to take note of what you have to offer.
4. Split test the images, THEN split test the text – Do not split test them both at the same time. Once again, how do you know what IS and IS NOT working is you change several things at once?
I hadn’t made it to this point when my buddy coached me, but good words to obey.
5. If the ad falls to.1 or under, kill it At that certain time only one of my advertisements ever made it this high. Once more, when creating and executing a social media marketing plan, I was a full noob.
6. Wash, Rinse, Repeat This probably requires no explanation.
BONUS OFFER! Pay close attention to who is reacting best to your advertisement – If Females, age 40-51 are clicking the most, then go find more of those ladies …
If you have not done anything with any kind of social media marketing plan, then this checklist is absolutely an excellent starting point. I have actually thrown many a dollar at Facebook and came out empty handed because I didn’t know these simple, fundamental things. Do not make the errors I made. Take this list and with newfound confidence promote the hell out of whatever it is that you’re selling, with a little less uncertainty than you might have had before. If this list offered you some important understanding, feel free of charge to pay it forward and share this article.
P.S. Are you looking to promote a product that actually pays you 100 % commissions and helps you to release your inner badass? If so, then click right here to get all in and actually put this social media marketing plan to use.
Roger Sharpe has done substantial analysis of different social media marketing plans. Click Here for the 5 step social media marketing plan to an effective Facebook campaign.